Raina Merchant, MD, MSHP is an Assistant Professor of Emergency Medicine and Co-Director of the Robert Wood Johnson Clinical Scholars Program at the University of Pennsylvania. Her research interest is in diffusion of innovation, social media, public health, and resuscitation science. She is the Director of the MyHeartMap Challenge- a social media and crowdsourcing project aimed at improving AED access and awareness. She also runs a Twitter lab which analyzes thousands of tweets related to resuscitation, critical care, and public health/policy. She is the Director of the Penn Social Media and Health Innovation Lab (http://socialmedialab.upenn.edu/). Her work involves development and testing of health related mobile apps and she has conducted several projects evaluating health communication on social/mobile media sites like Facebook, Yelp, Foursquare, Gigwalk, and others.
Merchant earned her undergraduate degree in Psychobiology from Yale University. She completed medical school and residency in Emergency Medicine at the University of Chicago and came to Penn as a Robert Wood Johnson Foundation Clinical Scholar. She has also served as a policy scientist for the Assistant Secretary of Preparedness and Response (ASPR) in the Department of Health and Human Services. In 2012, she was named one of the top 10 national leaders in health care under the age of 40 by the Robert Wood Johnson Foundation, and she has been named by Philadelphia magazine as one of the city’s top doctors under 40. Recently, Dr. Merchant has been named an Associate Vice President for the University of Pennsylvania Health System and Director of the newly created Penn Medicine Center for Digital Health.